Microgravity, a pioneering company specializing in location-based entertainment for gamers in the National Capital Region (NCR), is gearing up for a significant expansion. The company, renowned for its immersive and interactive gaming experiences, is in the process of raising $4 million to fuel its growth and establish a stronger presence in key Indian markets such as Delhi, Mumbai, Bengaluru, Chandigarh, and Pune.
Founded in 2019 by Rahul Bhattacharya, Microgravity has quickly made a name for itself in the gaming industry. With a focus on crafting engaging experiences, the company has garnered a loyal following of gamers seeking novel and exciting forms of entertainment. Its flagship facility, located in a mall in Gurugram, offers a diverse range of virtual reality (VR) and augmented reality (AR) experiences, including Free Roam VR, simulated golf, travel simulations, and classic video gaming.
Despite facing challenges due to the onset of the COVID-19 pandemic shortly after its launch, Microgravity adapted and persevered. During the pandemic-induced lockdowns, the company temporarily shifted its focus to organizing esports tournaments, catering to the growing demand for competitive gaming experiences among enthusiasts stuck at home. However, with the gradual reopening of retail spaces, Microgravity swiftly transitioned back to its core operations, capitalizing on the resurgence of interest in location-based entertainment.
With the planned expansion, Microgravity aims to establish an additional 10 gaming centers within the next two years. These new facilities will offer immersive gaming experiences to a broader audience, bringing the thrill of virtual reality to gaming enthusiasts across multiple cities. To support its growth ambitions, the company has enlisted the assistance of Malabar Capital Advisors, which is providing advisory support for its fundraising efforts.
In addition to expanding its retail footprint, Microgravity is also diversifying its business model to tap into new opportunities. The company is exploring partnerships with corporate entities, particularly IT-enabled services and business process outsourcing (BPO) firms, to set up virtual reality gaming arenas within office premises. This innovative approach not only caters to the growing demand for experiential entertainment among corporate professionals but also presents a lucrative revenue stream for Microgravity.
One of the key factors driving Microgravity’s success is its focus on creating a compelling and sustainable business model. Unlike some competitors in the industry that rely heavily on cash burn and high marketing expenditures, Microgravity has adopted a more measured approach. By leveraging strategic corporate partnerships and optimizing its marketing budgets, the company has managed to achieve profitability while delivering exceptional gaming experiences to its customers.
Despite the challenges posed by the pandemic and the competitive landscape of the gaming industry, Microgravity remains optimistic about its future prospects. With the support of its investors and partners, the company is well-positioned to capitalize on the growing demand for immersive entertainment experiences. By expanding its presence in key Indian markets and diversifying its revenue streams, Microgravity is poised to continue shaping the future of location-based gaming in India.
As the gaming industry continues to evolve and innovate, Microgravity stands out as a trailblazer, pushing the boundaries of what’s possible in immersive entertainment. With its ambitious expansion plans and commitment to delivering unparalleled gaming experiences, the company is set to cement its position as a leader in the Indian gaming landscape for years to come.
