ZEE5, the renowned video streaming platform under Zee Entertainment Enterprises Ltd., has announced its latest venture – the direct-to-digital release of the captivating crime-drama “Haddi,” directed by Akshat Ajay Sharma. The film boasts a stellar cast, with Nawazuddin Siddiqui and Anurag Kashyap in the lead roles. Accompanying them are an ensemble of talented actors, including Ila Arun, Mohammed Zeeshan Ayyub, Saurabh Sachdeva, Shridhar Dubey, Rajesh Kumar, Vipin Sharma, and Saharsh Shukla, who contribute to the movie’s immersive narrative. This thrilling endeavor has been brought to life through the combined efforts of Zee Studios, Sanjay Saha, and Radhika Nanda’s Anandita Studios.
Manish Kalra, Chief Business Officer at ZEE5 India, shared his insights, “At ZEE5, we consistently aim to exceed our viewers’ expectations. Our audience has shown a strong affinity for thrillers and crime-dramas with unique and engaging stories. ‘Haddi’ is precisely such a narrative, delving into the depths of the nation’s intricate criminal network.” The film promises to offer an enthralling exploration of the underbelly of crime and society’s darker aspects.
Earlier this year, ZEE5 unveiled an ambitious slate comprising 111 subscription-driven titles, slated for release over the next year. Collaborations with prominent production houses like Dharma Productions, Salman Khan Films, Guneet Monga’s Sikhya Entertainment, and more have paved the way for an array of diverse and high-quality content. Last year, ZEE5 had already released over 90 titles, establishing itself as a hub for engaging and diverse entertainment.
ZEE5 has been proactive in catering to the varying preferences of its audience. Recent months have witnessed the addition of notable titles, ranging from theatrical releases like “RRR” and “The Kashmir Files” to direct-to-digital movies such as “Mrs. Undercover” and “U-Turn.” While the pandemic-induced growth trajectory might have slowed down, ZEE5 ended 2022 with an impressive 119 million monthly active users worldwide, spanning both Advertising Video on Demand (AVoD) and Subscription Video on Demand (SVoD) offerings. Notably, the platform experienced substantial double-digit growth in both subscription counts and revenue.
The forthcoming lineup on ZEE5 encompasses a diverse range of series and movies, spanning various Indian languages, including Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, Punjabi, and Marathi. Notable highlights include the sequels of original series like “Sunflower” season two, “Taj: Reign of Revenge,” TVF’s “Humorously Yours” season three, and “Aam Aadmi Family” season four, among others.
