In preparation for India’s festive sale season, Amazon has introduced a specialized Prime membership called Prime Shopping Edition. Priced at ₹399 for a one-year subscription, this membership offers exclusive shopping perks to Indian users, including free shipping and one-day deliveries. It is exclusively available to users of Android smartphones and on the Amazon website.
Notably, this move by Amazon comes shortly after Flipkart rolled out its membership program called Flipkart VIP, priced at ₹499 for an annual subscription. Flipkart VIP provides specific advantages related to delivery and returns in certain areas.
While the standard Amazon Prime subscription is initially priced at ₹1,499 per year, it is often available at a discounted rate of ₹999. It offers a wide array of additional perks, including access to the OTT platform Prime Video, the music streaming app Prime Music, Prime Reading, and Prime Gaming.
In contrast, Flipkart VIP does not include entertainment services but does provide exclusive offers and advantages for members utilizing Cleartrip, the travel unit owned by Walmart’s subsidiary.
Amazon Great Indian Festival 2023 has already begun for Prime members, with a scheduled start date of October 8 for everyone else. However, the closing date for the sale is yet to be revealed.
During the festival, SBI cardholders can enjoy a 10 percent instant discount on their purchases. The sale features discounts of up to 40 percent on mobiles and accessories, as well as up to 75 percent on laptops, smartwatches, and other items.
Amazon has launched a dedicated webpage showcasing discounts on a wide range of products, including mobile phones, accessories, electronic gadgets like smartwatches, tablets, laptops, and smart TVs, as well as various home appliances. Numerous devices from both Indian and international brands, such as Apple, Asus, Lenovo, OnePlus, iQoo, Realme, Samsung, boAt, and Sony, are set to undergo price reductions.
As Amazon and Flipkart vie for the attention of Indian shoppers during the festive season, consumers can look forward to a wide array of deals and discounts across various product categories.
