Anand Mahindra, the Chairman of the Mahindra Group, is renowned for his active presence on social media platforms, where he often shares intriguing updates and insights. On March 8, Mahindra took to Twitter to express his support for American motorsports racing driver Chase Briscoe, with whom Mahindra Tractors shares a partnership as an anchor sponsor. The Mahindra Group has extended its collaboration with Stewart-Haas Racing into 2023, reaffirming its commitment to motorsports.
Briscoe achieved a significant milestone in 2022 by securing his first career Cup race victory at the LA Memorial Coliseum, with Mahindra Tractors as his primary partner. He also advanced to the Round of 8 in the playoffs, showcasing his prowess on the racetrack.
In a recent tweet, Mahindra lauded Briscoe’s achievements and expressed his anticipation for the upcoming Phoenix Raceway event, scheduled for 1 pm on March 11. Briscoe will be driving his No. 14 Ford Mustang Dark Horse for Stewart–Haas Racing, with Mahindra Tractors serving as an anchor partner for the event.
Mahindra’s tweet underscores the excitement surrounding Briscoe’s participation in the Phoenix Raceway event and highlights the partnership between Mahindra Tractors and Stewart–Haas Racing.
Earlier in November, Briscoe signed a multi-year agreement that designated Mahindra as his primary partner for the majority of the NASCAR Cup Series schedule. This strategic partnership reflects Mahindra’s commitment to supporting Briscoe in his racing endeavors and underscores the mutual respect between the two entities.
Briscoe expressed his gratitude for the enduring partnership with Mahindra, emphasizing the company’s people-centric approach and the depth of their collaboration. He praised Mahindra for its dedication to fostering meaningful relationships, both on and off the racetrack, and acknowledged the importance of their continued alliance.
The partnership between Mahindra and Briscoe commenced in 2022, with Mahindra Tractors serving as the primary sponsor for 15 of the 36-point races during the season. Additionally, Mahindra played a pivotal role as Briscoe’s primary sponsor for various dirt races, including the prestigious Chili Bowl Nationals.
Mahindra’s involvement in motorsports, particularly in NASCAR racing, underscores its commitment to innovation, performance, and excellence. By supporting talented drivers like Briscoe, Mahindra aims to enhance its brand visibility and reinforce its position as a global leader in the automotive industry.
Anand Mahindra’s enthusiastic support for Chase Briscoe and Mahindra Tractors’ partnership with Stewart–Haas Racing exemplify the Mahindra Group’s dedication to fostering collaborations that drive success and inspire excellence. As Briscoe continues to make strides in his racing career, Mahindra remains steadfast in its commitment to supporting him every step of the way.
