The Indian government has appointed Sheyphali B Sharan as its new spokesperson, marking a significant development in its communication strategy. According to an order issued by the Ministry of Information and Broadcasting on Saturday, Sharan, a 1990-batch Indian Information Service (IIS) officer, is set to take charge as the Principal Director General (PDG) of the Press Information Bureau (PIB) after the tenure of the incumbent PDG, Manish Desai, ends on March 31.
This appointment is particularly noteworthy as Sharan will become the first woman officer to head the PIB since the Modi government first assumed power in 2014. With a distinguished career and extensive experience in communication roles, Sharan brings a wealth of knowledge and expertise to her new position. She previously served as the spokesperson of the Election Commission during the 2019 general elections and has also held the position of Chief Communication Officer for the Ministry of Railways.
The decision to appoint Sharan as the government’s spokesperson reflects a strategic move to enhance transparency and efficiency in communication with the media and the public. As the head of the PIB, Sharan will play a crucial role in disseminating information about government policies, programmes, initiatives, and achievements to the print and electronic media. Additionally, she will serve as an interface between the government and the media, providing timely updates and addressing queries from journalists and reporters.
In a related development, Maushami Chakraborty has been appointed as the Director General of All India Radio (AIR), the country’s public news broadcaster. Chakraborty, a 1991-batch IIS officer, is slated to assume her new role in April, succeeding Vasudha Gupta. With her extensive experience in the field of information and broadcasting, Chakraborty is expected to bring fresh perspectives and ideas to AIR, further enhancing its reach and impact.
The Press Information Bureau (PIB) plays a crucial role in shaping public opinion and disseminating accurate information about government policies and initiatives. Through its network of regional offices and communication channels, the PIB ensures that the public is informed about key developments and decisions taken by the government. Additionally, it serves as a platform for engaging with the media and addressing concerns raised by journalists and citizens.
As the head of the PIB, Sheyphali B Sharan will be tasked with overseeing the bureau’s operations and ensuring that it fulfills its mandate effectively. Her appointment underscores the government’s commitment to promoting transparency and accountability in its communication efforts. By appointing a seasoned professional like Sharan, the government aims to strengthen its communication strategy and build trust with the media and the public.
Sharan’s previous experience as the spokesperson of the Election Commission during the 2019 general elections equips her with valuable insights into managing communication during high-stakes events. Her tenure at the Ministry of Railways has also provided her with a deep understanding of government operations and policies, which will be invaluable in her new role.
The appointment of Maushami Chakraborty as the Director General of All India Radio (AIR) further underscores the government’s commitment to bolstering its communication infrastructure. AIR plays a vital role in reaching remote and underserved communities with news and information, and Chakraborty’s leadership will be instrumental in enhancing its reach and impact.
Overall, the appointments of Sheyphali B Sharan and Maushami Chakraborty reflect the government’s focus on strengthening its communication capabilities and engaging with the media and the public in a more effective manner. As India navigates through challenging times and seeks to address pressing issues, effective communication will be key to building consensus and fostering trust among all stakeholders.
