Zomato CEO Deepinder Goyal has responded to a viral video featuring a female biker without a helmet, clarifying the company’s position and distancing Zomato from the video. In the video, it was claimed that Zomato had hired a female model to ride a bike with an empty Zomato bag for an hour, sparking social media discussions and responses from the Madhya Pradesh police.
Deepinder Goyal’s response aimed to clear up the situation. He stated that Zomato had no involvement in the video, emphasizing that the company does not endorse helmet-less biking. Goyal also pointed out that Zomato does not have an “Indore Marketing Head” as suggested in the video. He characterized the video as someone “free-riding” on the Zomato brand.
In his response, Deepinder Goyal underlined that there is nothing wrong with women delivering food, highlighting that Zomato has numerous women delivery executives who work diligently to support their families. He expressed pride in their work ethic.
The viral video has gained more than 2.3 million views on social media. It reportedly originates from Indore, prompting the Madhya Pradesh police to respond with a safety alert. The police stressed the importance of wearing helmets when riding two-wheelers for safety, and they tagged relevant traffic authorities in the alert.
The video generated criticism on social media as viewers questioned Zomato’s commitment to the safety of its delivery executives, particularly due to the female biker riding without a helmet. Users expressed concerns about the promotion of helmet-less driving in the video and its potential impact on the company’s image.
Zomato CEO Deepinder Goyal’s response serves to address the situation and make clear the company’s stance on helmet safety for its delivery executives. It also emphasizes Zomato’s support for women involved in food delivery and recognizes their contributions to their families’ livelihoods.
Deepinder Goyal’s statement highlights that Zomato values and supports women who work as delivery executives. These women play a crucial role in food delivery and contribute to their families’ livelihoods. Zomato takes pride in their dedication and work ethic, recognizing their essential role within the company.
The response from Zomato’s CEO is a proactive step to address criticism and concerns raised on social media regarding the viral video. It reaffirms Zomato’s commitment to safety and clarifies that the video is not associated with the company’s official practices or endorsements.
The viral video underscores the importance of maintaining a consistent and safe image for companies, especially in industries where safety is paramount, such as food delivery. Zomato’s prompt response serves as a testament to its commitment to ensuring safety and ethical practices within the organization.
