SG Sports has announced that Indian tennis legend Sania Mirza will serve as the brand ambassador for its newly acquired Tennis Premier League (TPL) team, Bengaluru SG Mavericks. In addition to this partnership, SG Sports has unveiled a new logo for the team.
Sania Mirza expressed her excitement about joining the venture as the brand ambassador and expressed her gratitude to SG Sports for selecting her for this role. She emphasized the potential for young and upcoming players to showcase their skills on the court through the Tennis Premier League, indicating the importance of providing opportunities for emerging talent in the sport.
Tennis enjoys a significant following in India, with nearly 100 million viewers tuning in to watch the sport on television last year. The Tennis Premier League has also garnered support from various celebrities, including Sonu Sood, Arjun Kapoor, Malaika Arora, Rakul Preet Singh, Leander Paes, and Sonali Bendre.
The fifth edition of the Tennis Premier League is scheduled for December, with all matches set to take place at the Balewadi Stadium in Pune. The Bengaluru SG Mavericks, formerly known as the Bengaluru Spartans, will feature both male and female tennis players on its roster.
TPL 2023 will feature eight teams: Bengal Wizards, Mumbai Leon Army, Punjab Tigers, Pune Jaguars, Bengaluru SG Mavericks, Delhi Binny’s Brigade, Hyderabad Strikers, and Gujarat Panthers. The teams will compete in five matches each to qualify for the semifinals. Each match between two franchises will consist of four games, and a total of 20 points will be at stake in each contest. This format means that 80 points will be available for each team in the league stage, with the top four teams advancing to the semifinals.
Sanjay Gupta, Chairman and Managing Director of APL Apollo Tubes Ltd, expressed his enthusiasm for the upcoming Tennis Premier League season, highlighting the opportunity for new talent to compete alongside some of the world’s most versatile tennis players. He emphasized the significance of associating the brand with a sport that enjoys global popularity.
